Target's Dichotomy In Canada

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There was a template to avoid the Canada debacle but it could be said that Target did not possess either the means, nor the attitude, to solidify themselves in a new market. Americans have been split recently into two distinct crowds. Those people that shop at Wal-Mart, and those that pay a little more to avoid being the people that shop at Wal-Mart and therefore go to Target. This dichotomy does not yet exist elsewhere and that gives the “Big Blue Behemoth” free reign in both emerging and established foreign markets where the deal of the day will always win the day. The strategy that makes moves such as this really work is “directed opportunism”, seeing a slot open before it is open and moving accordingly. For Target, it may have “made sense”…show more content…
If it can market itself internationally the way people view it here in the United States then there is a chance for real competition again. It will not be an easy fight, but it can be fought. Wal-Mart opened its first international store in the early 90s, it now has opeations in Canada, China, Puerto Rico, Mexico, Brazil, Britain, South Korea, and Argentina. Canada, China, Mexico, Brazil, Germany, Britain, Argentina and South Korea. It cannot be said that Target could ever match this sort of continental saturation but sometimes it is more than numbers that wins battles. While Wal-Mart is seeing a marked growth in sales on both hemispheres, Target has seen growth on it's home turf for specific reasons that may facilitate future eastward expansion. There has been a lot of change in international markets since the Wal-Mart boom, a rising want of quality could secure a new niche for a better neighborhood retailer such as…show more content…
Exploiting its buying power with such giant American suppliers and utilizing the technological and logistical knowledge that is so prevalent in the United States. By using what they were best at, the company was able to tailor the necessary operations for accepting foreign markets. Target has these abilities, it is utilizing them appropriately that makes the biscuits. Also, the local economy must be open to an influx of foreign business policy, this is a thin-line to walk. A complete overhaul of it's market entrance strategies and international maneuverability could make Target a contender in certain markets, but certainly not in all, it is the wise choice of operational area that makes all the

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