In 1914 WillIam Milton Davis along with his four sons started a business in Idaho. Once William Davis moved to Miami the company started to acquire additional business and popularity. After going through its name phases ranging from Davis Mercantile, Table Supply and Winn & Lovett. The noted company Winn Dixie was born in 1955. Winn Dixie currently has their headquarters located in Jacksonville, Florida. With Williams four sons left in charge, they decided to acquire chains, thus financializing or developing their business. This company has now matured into a prevailing franchise. In fact, the Winn Dixie in Anniston, Alabama has managed to accumulate an annual revenue which has surpassed $15 million. However, with an engagement towards success came competitors.…show more content… Moreover,“Winn-Dixie Stores, Inc. is one of the largest supermarket chains in the southeastern United States. The company operates more than 1,070 stores in 12 southeastern states and the Bahamas in two general formats: more than 1,000 combination food and drugstores under the Winn-Dixie, Marketplace, Thriftway, and City Markets banners and about 60 grocery warehouse stores under the Save Rite and Sack & Save brands. About three dozen of the supermarkets also feature gas stations, while 44 contain separate liquor stores.” This franchise advertises around the same merchandise that their competitors sell. Managing 16 different facilities, the store has gradually increase in both revenue and store size. In fact, the current average Winn Dixie is approximately taking up 44,000 square