SWOT Analysis Strengths Under Armour’s initial public offering was filed in 2005, offering 12,124,000 shares at $13 per share. Since then the company’s IPO has sky-rocketed and reached a total offer amount of $157,612,000, which is extremely larger than an average companies IPO. A key strength of the company is its continuous growth. Since 2005 when the company went public. Since then its profits have reached a high of 20% annually and passing the 3 billion mark. The company’s endorsements have
The SWOT analysis for Under Armour, reveals that this company needs to work on their product quality, R&D, and technological knowhow. The strengths of this company as stated above rely heavily on their core competencies in their product line strategy, sports marketing, and retail marketing. They have a huge head start in the business by their athletic connections, family based hiring for the board members, and quick action straight into the foreign markets when they first started out. Under Armour
Study 02/16/2015 Under Armour Case Study “Challenging Nike in Sports Apparel” Table of Contents Executive Summary……………………………………………………...………………3 Dominate Economic Characteristics………………………………………………..…..4 PESTEL Analysis………………………………………...………………………………5 Five Forces Analysis……………………………………………………………………..6 Drivers of Change in the Industry………………………………………………………7 Current Strategy…………………………………….…………………………………...8 SWOT Analysis……………………………………...…………………………………...8 Competitor Analysis……………………………………………………………………10
SWOT ANALYSIS Strengths Premium high quality products, high quality materials and innovative designs, corporate social responsibility, Strong brand awareness, Community involvement and charitable actions, Brand Equity, Storefront distribution, Innovative, Unique employee culture Weaknesses Perceived female focus, Relatively unknown brand, Price point, Limited locations Opportunities Become market expert, Product diversification, Line extensions, Ecommerce, Expansion to other countries Threats
the United States and international (Skechers, 2015). Skechers USA Inc. operates in the U.S. manufacture and shoe retail industry. Skecher USA Inc. provides the variety of apparel, footwear, accessories for men, women, and children. The external analysis includes the macro and industry environment. Three major forces were identified that are driving change in the macro environment: increasing interconnectivity, the changing face of U.S. population, and the increasing dominance of emerging economies