the United States and international (Skechers, 2015). Skechers USA Inc. operates in the U.S. manufacture and shoe retail industry. Skecher USA Inc. provides the variety of apparel, footwear, accessories for men, women, and children. The external analysis includes the macro and industry environment. Three major forces were identified that are driving change in the macro environment: increasing interconnectivity, the changing face of U.S. population, and the increasing dominance of emerging economies