Jennifer Vervier, Director of Sustainability and Strategic Development, and Josh Holstrom, Director of Strategic Marketing and Branding, likely developed a SWOT Analysis for New Belgium Brewing Company at some point in their careers (New, 2015). What is a SWOT Analysis? Uniquely, a SWOT analysis is the strengths, weaknesses, opportunities, and threats used to analyze marketing data and other information of a selected organization (Bethel, 2015). Further, strengths and weaknesses are based solely