Swot Analysis Of Burberry

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1.0 Company Background Burberry is founded in 1856 by Thomas Burberry who was 21 years old. The first store of Burberry was opened on Winchester Street in Basingstoke. In 1879, Thomas Burberry invented gabardine, a breathable, weatherproof and hardwearing fabric.The company moves into its first store in London at 30 Haymarket in 1891.In 1897, explorer Major F.G. Jackson, famed for mapping parts of the Arctic Circle, wears Burberry gabardine when undertaking an expedition to Franz Josef Land. In 1901, the Burberry Equestrian Knight Logo was developed accompanied by the Latin word "Prorsum", meaning forwards, and registered as a trademark. Norwegian Explorer Roald Amundsen and his team became the first people to reach the South Pole with a Burberry gabardine tent and clothing in 1911. In 1914,…show more content…
There are three most common types of legal structure, which are sole proprietorship, partnership and corporation. 2.1 Sole Proprietorship Sole proprietorship or sole trader is a type of business entity which is owned and run by one individual and there is no legal distinction between the owner and the business. With little government regulation, it is the simplest business to set up, making it popular among individual self-contractors or business owners. 2.1.1 Advantages of Sole Proprietorship Firstly, the advantage of being a sole trader is he or she has the total independence in making decisions. It is considered to be very motivating especially for those who enjoy seeking for a new opportunity because a sole trader has the liberty to set the business’s course of action. Low set-up cost is the next benefit of being a sole trader. It is because there are no legal complications and has no minimum or maximum limit in terms of capital. It is flexible in its operations as it can involve in any other operations without any

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