Swot Analysis Of Audi

897 Words4 Pages
Task 4: In terms of Audi positioning, Audi is a very luxury brand which pointed toward. While its products have reached a level of technical and design excellence way ahead of their time, Audi doesn’t rest there. Luxury automobile market is one of the highest barriers of entry around. But it is not just manufacturing cost that makes it difficult. As luxury cars become popular, it requires innovative marketing to convince customers that your product is more than just good, you have got to show them buying your product is a big investment and has the potential to change your life. Audi recognizes that requirement and takes the time and care to ensure that the car not only suits the driver but the driver suits the car. Audi around the brand positioning, the media and public relations, event marketing, advertising, combined with a variety of ways, the use of integrated marketing systems, smart but deep and away the world's mind. The luxury-car makers are pursuing larger sales volumes by shifting into more affordable vehicles such as smaller compact cars. But this is a risky strategy, says Ferdinand Dudenhöffer, head of the Center for Automotive Research at the University of Duisburg-Essen. In a study published recently, Mr. Dudenhöffer concluded that Audi’s profit per car…show more content…
Geographic variation, generational factors, distinctions between first-tier and lower-tier cities, and gender preferences – all must be carefully taken into consideration if localization is to be smart and profitable. Because Japanese people support and buy their own brands and products made nationally. In other words, it is tough to enter Japanese market and break into domestic existing market for foreign brands. But degree of localization should be taken into account for luxury products, in order to avoid eroding brand equity and hurting bottom
Show More
Related

  • Pest Analysis Of BMW

    1854 Words  | 8 Pages

    follows, company’s background, country’s background, SWOT analysis, PEST analysis, Porter’s 5 recommendation and ultimately, it’s conclusion. Company background Bayerische Motoren Werke AG (BMW) was established in 1917 by reconstructing aircraft. By 1918, it seized it’s production due to the Versailles Armistice Treaty. It then shifted to motorcycle production in 1923 followed by automobiles in 1928–29. BMW is a German

    Read More

  • Volkswagen Marketing Plan

    3738 Words  | 15 Pages

    Executive summary Marketing of new or existing business products is critical to the success of the business. Marketing a product require critical analysis of the different aspects in the market such as industry trends, business environmental analysis, completive analysis among other aspects in marketing. This report examines the marketing plan for Lamborghini car a product of Volkswagen Corporation. The first part of the report captures description of the product including the market needs that the

    Read More

  • Apple Swot Analysis

    1825 Words  | 8 Pages

    Internal Audits 3.0. Organizational Resources/Capabilities/Competencies Assessment 4.0. SWOT Analysis Table Strength 1. Strong Brand Image. 2. Strong market leadership for a wide range of Products & Services. 3. Strong Financial Performance for Research & Development. 4. Strong Brand Loyalty by its Customer. Weaknesses 1. Expensive Products. 2. Apple’s products & services are incompatible with others. Opportunities 1. Expend current distribution network. 2. Rises of demand for smartphones and tablets

    Read More

More about Swot Analysis Of Audi

Open Document