Which factors in the marketing strategy of Apple would improve future sales of the “Apple Watch”? Recently the popular firm Apple has developed a new product. Thanks to the technology development that everybody has recently witnessed Apple has been able to create a smaller, easier to manoeuver, more accessible, but sort of obsolete at the same time gadget; The Apple Watch. The technological developments that Apple has developed will, with no room for doubt meet the market expectations and needs
present services and products; create new services or product and devise quality services and products. In this report, a new product idea has been devised and is detailed with the description of the selected firm. (Falcis, 2012) About the Company-Apple Inc The company considered
Strategic analysis requires analyzing three primary activities which refer to the mission of the organization, internal environmental analysis and external environmental analysis. In this stage, we can analyze that Apple Inc. is more focus on the components such as the current technologies than on the employees based on the mission statement. SWOT analysis can be used to analyze the internal and external environment of Apple Inc. The internal environment factors are strengths that represent value
Internal Audits 3.0. Organizational Resources/Capabilities/Competencies Assessment 4.0. SWOT Analysis Table Strength 1. Strong Brand Image. 2. Strong market leadership for a wide range of Products & Services. 3. Strong Financial Performance for Research & Development. 4. Strong Brand Loyalty by its Customer. Weaknesses 1. Expensive Products. 2. Apple’s products & services are incompatible with others. Opportunities 1. Expend current distribution network. 2. Rises of demand for smartphones and tablets
Table of Contents Cover Page Assignment Task Table of Contents 1.0 Introduction 1.1 Company Background 2.0 Microenvironment Analysis 2.1 Microenvironment 2.1.1 The company 2.1.2 Suppliers 2.1.3 Customers 2.1.4 Publics 3.0 Macroenvironment Analysis 3.1 Macroenvironment 3.1.1 Demographic 3.1.2 Economic 3.1.3 Technological 3.1.4 Political 4.0 Model of Buyer Behaviour 5.0 Factors influence consumer buying behavior 5.1 Buyer 5.2 Psychological 5.3 Personal 5.4 Social 5.5 Cultural
features), all income categories, different family cycles, people of different religions and occupations (NOKIA BLOG). In terms of geography the company is using regional approach to be able to bring their customers all the latest innovations. Unlike Apple, Nokia has a distinct recognition for women as a major target market. Different models of mobile devices appeal to customers with various lifestyles. Nokia have used better and efficient market segmentation strategies to market its products according
Whilst our financial performance this past year has evidently been disappointing the Board is confident that the year ahead will see a significant financial improvement. (Bloomberg 2012) SWOT Analysis This part is using SWOT analysis to evaluate the strengths, weaknesses, opportunities and threats of HMV and analysis the internal environment of HMV. Strengths With the recognizable brand logo and the trust of customers that gained from all these years, HMV has the power to provide the service for the