Sustainable Competitive Advantage Of Block Buster
381 Words2 Pages
Shawntinique Freman
Busm 2000 pg 1. When i think of an company that was once sustainable competitive advantage I think of Block Buster. The video/dvd rental store that was a family favorite on the weedends. In 2000, Blockbuster was the top of the video rental industry. With thousands of retail locations, millions of customers, massive marketing budgets and efficient operations, it dominated the competition. Blockbuster had earned most of it's success from charging customers late fees. So then Netflix came along offering to mail out dvds and just charge a membership fee with no late fees. It may not initially been the most convenient but it has now evolved tremedously. Netflix membership now offer your favorite movies,shows and music available