Summary Of The First Consumer Revolution By James Axtell
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To understand how consumerism has evolved, one must go back in time and explore its roots. According to James Axtell’s article, “The First Consumer Revolution,” the Indian communities of seventeenth century North America were known to be some of the first societies to experience a “Consumer Revolution.” Trade started small, and European traders started by paying the natives for animal pelts and skins. In return, they would receive goods such as tools and other supplies to make their work faster and easier. The natives were already equipped with all of the tools they needed, but they purchased ones made of superior materials. Soon, the natives began to realize that they had more control than they had originally anticipated, and that these