When the Starbucks Red Cup Controversy blew over last month, it was huge. It seemed like people everywhere had a thing or two to say about the issue, including why there shouldn't be an issue. Now it appears that the entire thing had been fake.
In fact, it could even be a simple marketing stunt to get people talking about the coffee giant's new holiday cups.
According to the Daily Dot, a social media analytics firm Spredfast did some statistics on the entire Starbucks Red Cup Controversy and the numbers reportedly said that there is no factual evidence that Christians have been offended by the cup. In addition, neither were they posting about how anti-religious the new cups were.
In fact, nobody actually cared when statistics are involved. While there have been "Anti-Starbucks" posts, there has been an equally large amount of posts saying #itsjustacpup.…show more content… Some were just outraged that there had been an outrage in the first place, further fueling the number of tweets.
According to Food Beast, at the time, Starbucks-related tweets skyrocketed by 131 percent, as over 861,000 tweets were made concerning the Starbucks Red Cup Controversy.
Check out tweets here and here.
As for Starbucks' reaction to the fiasco, the coffee giant said that they meant no political statement with their new cups and that in fact, they wanted the plain red cups to promote creativity for their holiday cup contest.
Check out contest entries here, here and