to market the SpongeBob SquarePants animation series. First is the promotion and place used in SpongeBob SquarePants animation series. The company advertise the animation through TV channel. The animation will be screened on the children's channel of CCTV, the Chinese national broadcaster which has while aired on MTV Networks' Nickelodeon channel in other countries such as United States. In 2005, Bill Roedy, the president of MTV Networks International was popularized the SpongeBob programming via