Singapore Airlines Pest Analysis

1008 Words5 Pages
Singapore International Airlines Introduction Regarded as the national symbol and icon, Singapore Airlines is also the national carrier of Singapore. Living up to their vision, “ To position the airline for continued growth in a globalizing industry while maintaining the airline’s loss free record”, for the past 43 years, it is now one of the world’s most largest and successful airline industry. Singapore Airlines is majority-owned by the Singapore government followed by Temasek Holdings. It has 3 airline subsidiaries, Tigerair, SilkAir and Scoot, which operate in the low-cost carrier sector. SIA was also the launch customer of Airbus A380, the world’s largest passenger aircraft. The purpose of this report is to evaluate the micro and…show more content…
Singapore is among the most competitive countries, which offers all residents a good standard of living. Singapore’s economy is well established and therefore it has trustworthy business partners. Although Singapore is an independent state and is well established in the economical factor, it still has to depend on other countries for some resources due to the lack of land. For example, Singapore Airlines imports its fuel from the Middle East and the cost of fuel has bee unstable due to the political unrest. This is an economical threat as the industry is relying on the Middle East for their fuel and it may cost more expenses when the cost of fuel…show more content…
In recent times, it is important for countries to ensure that they are ‘up-to-date’ with all their technologies. Industries also need to ensure they are well-versed with the latest technologies as it can attract more consumers. For example, in Singapore Airlines, it takes pride in announcing that it was the first airline to adopt new innovations such as headsets, reclining seats and entertainment systems. This will help to increase the sales of tickets and it also gives consumers a sense of security and
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