Shanghai Wireless Cafe Case Study

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GVE Coursework Handout January 9 2015 The Shanghai Wireless Cafe serves as a restaurant as well as a hotspot for wireless users. In order for the cafe to maintain their competitive advantage, they have to consider how to use latest technology trends so as to keep the business profitable and popular. To this direction, this paper focuses on Web 2.0, Mobile and E-commerce technologies, analyzing the risks and benefits of each area and how each of them can contribute to the expand of Shanghai Wireless Café. Christos Panagiotou Table of Contents 1. Introduction 2 2. Main Body 3 2.1 Social Networks and Web 2.0 3 2.1.1 Case 1 3 2.1.2 Case 2 3 2.1.3 Case 3 4 2.1.4 Case 4 4 2.1.5 Case 5 5 2.1.6 Case 6 6 2.2 Mobile and wireless environment 6 2.2.1 Case…show more content…
Computers were connected via wires to peripheral devices, other computers, and networks. This lack of mobility significantly constrained the performance of people in sales, repair services, education, law enforcement, and similar jobs whose work took place outside of the office. Wireless technology makes mobile computing and commerce a source of vast opportunities for businesses. Mobility started when computers became portable. Early mobile devices were only slightly smaller than desktop computers, but had cases so they could be carried. They were still heavy and bulky. Laptops computers are significantly lighter and more practical. Recently, smartphones have overwhelmed the market of mobile computing. The International Telecommunication Union (2011) estimates that 5.9 billion people, or 87 percent of the world’s population use mobile phones, a sizable increase from 5.4 billion in 2010 and 4.7 billion in 2009 (mobiThinking, 2012). Mobile phone sales to end users totaled over 440.5 million units worldwide in the third quarter of 2011. Smartphones use an operating system and are capable of running…show more content…
The parties involved are the Café (management) and the Café staff (employees) Customer Reservations: the parties involved are the customers of the Café as well as the Café reservation system, so we would probably say it is a B2C transaction (Business to Customer) Job postings and applications: We can say that this is a B2C transaction, under the circumstances that a job agency (eg Randstad) is responsible for posting the job ads on-line, interviewing the potential employees and select which is the appropriate for the positions. Some benefits that come from these transactions and favor either one of the parties or both are summarized below:  Create sales (purchase) opportunitie8  Eliminates paper and reduces administrative costs  Expedites processing; and reduces cycle time  Lowers search costs and time for buyers to find products and vendors  Increases productivity• of employees dealing with buying and/or selling  Reduces errors and improves quality of services  Makes product configuration easier  Reduces marketing and sales costs  Reduces inventory levels and

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