Relations, Text 100 with a main focus on PR unlike Ogilvy which was known for its advertising services. Public Relations basically is a type of communication strategy that is carried out by an agency for its client forming a goodwill in front of the public as well as its competitors. PUBLIC RELATIONS Public Relations is a type of communication strategy that is carried out by an agency for its client forming a goodwill in front of the public
PAY FOR PLAY: AN INVESTIGATION INTO THE IMPACT OF THE PAYOLA SYSTEM ON THE MUSIC AND BROADCAST INDUSTRY IN JAMAICA A Research Paper Submitted in Partial Fulfilment of the Requirements for the Degree of Masters of Arts in Cultural Studies of The University of The West Indies Shavane Jamaine Daley 2015 Institute of Caribbean Studies Faculty of Humanities and Education Mona Campus ABSTRACT Pay For Play: An Investigation into The Impact of The Payola System on The Music