Product Placement And Advergaming Rhetorical Analysis

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In “Product Placement and Advergaming”, Michael Solomon talks about how is the product placement in movies, TV shows and video games. Today, more and more product placement appear on TV shows, movies, books, and plays. The company of Coca-Cola and Nike apparel make product placement in Chicago Bear’s football team and the Pussycat Dolls band. Products are playing a main role in all the entertainment. Many of TV shows feature product placement, and advertises show their products in long movies. However, product placement is not casual and show up for no reason. Marketers pay a lot of money for product placement in entertainment, but in a few case that if characters of the movie or TV show use the product coincidently and the company of that

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