Proactiv Target Audience

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Advertisement Analysis Proactiv is a major worldwide skin care system, it is a three step acne treatment that is supposed to clear your skin completely from acne. Proactiv claims to be the best acne treatment and the only acne treatment to do its job, to actually give you radiant and beautiful skin. It guarantees you clear, touchable skin and more confidence in yourself. They also claim to be the “key to clear complexion.” Their main target audience is young people who are insecure about their skin and the way they look. They know that when Middle school kids all the way up to high school see their advertisement they are hooked, because their use of celebrities. Proactiv targets older viewers that have problematic skin as well.

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