CHAPTER: 1 INTRODUCTION 1.1 INTRODUCTION OF THE TOPIC BROAD AREA OF THE STUDY Consumer awareness of covering the customer the impression that awareness and consciousness about the company or its products. Customer perception is usually affected by advertising, reviews, public relations, social media, personal experiences and other channels. Perception is broader. It is a complex process, and the fact that a person in which to stimulate the surrounding tissue and has a meaning to it. Perception describes
INTRODUCTION 1.1 Background Growth is essential for a healthy sustenance and survival of any firm in this competitive world. There are two growth routes available to any company: - organic and inorganic. The Theory of the Firm’s Growth Penrose states that the growth rate of the firm will decline with its age. Organic growth beyond certain size or age is a big challenge and hence inorganic growth gains significance. Inorganic growth means growing through mergers and acquisitions. The inorganic growth