Pars Food Ltd

715 Words3 Pages
A company is an entity that has a number of interdependent departments. The operations of the company work best when all the departments are working in harmony. The strategies that are developed by various departments affect the operations of the other departments. The marketing strategy of the company affects the operational strategy, manufacturing strategy, logistics, sales, finances, human resources and vice versa. Pars Food Ltd. Is one of the UK’s top frozen food industries. Being leaders in frozen food, Pars Food Ltd. Has strategies for successful business. Like any other companies they also try to satisfy consumer’s demands. Their strategy of low cost and high quality makes them exceptional from any other frozen food companies. MARKETING:…show more content…
The main function of the marketing department is the study of market forces and factors and development of the company’s position to exploit the same to its advantage. Marketing is all about getting the right product to the customer at a right price because if a company doesn’t do that its competitor surely will. Marketing is sometimes defined in very confined context of advertising or selling. The marketing process is one of the fundamental operations of a company. The marketing team of Pars Food Ltd. Consists of 20 people. The employees in the department have an ambitious objective of increasing the market share in Europe within next 2 years. Operational Strategy: Operational strategy is the plan implemented by a company describing how they will use their resources effectively in delivering products and services. Operational strategy is a necessary element of business and it supports the firm’s corporate strategies. The business strategy for Pars Food Ltd. Is to drive a sustainable and profitable growth. The vision is to grow the company by providing the products that the customer wants whilst contributing to the well-being of the…show more content…
This will increase the use of their own trucks which are already available and reduce the company’s dependence on outside agencies which would be beneficial in the long run. The marketing team has been working with quality management and production team to develop five new products for the future, the company has recently launched two new products i.e. “Pars Chili Pepper Cheese Nuggets” and “Pars Seasoned Twisters” to cater two different sections primarily to the basic segment and to the luxury segment of customers. This would help the company in achieving the company’s objective of standing out of the pack. This will also be achieved by investing in science, technology and market insights to develop new products. The company is also conducting research into the organic food market for future growth in the market share. The company wants to investigate the implications of both legal and economic perspective. This will help in achieving the operational strategy of being more global and attract more customers to increase the outreach of the company through Europe and finally going global. This would also help the company leverage its knowledge in retail and Foodservice and its supply
Show More
Related

  • Internship Report: Internship Experience In Modern Industry

    2298 Words  | 10 Pages

    SUMMER INTERNSHIP PROGRAM IN MODERN INDUSTRIES Submitted in partial fullfillment as the requirements of Post Graduate Program in Management By AVDHESH CHAUHAN 15BSP2168 (2015-2016)

    Read More

  • Mitsubishi Corporation Case Study

    2799 Words  | 12 Pages

    It contains manufacturing finance, foods, machinery, chemicals, metals, environmental business and energy as well. At this moment Mitsubishi Corporation is focused on broadening wider rather than historical trading operations. Its various business scopes from natural resources development

    Read More

More about Pars Food Ltd

Open Document