Parody And Dismaland

552 Words3 Pages
The commercial and ticket sales for Banksy’s Dismaland are clear examples of Culture Jamming because they demean the marketing rhetoric that exists within multinational corporations (Harold, 348). Dismaland targets the reputation of the Disney Theme Park and amusement parks more generally. Banksy himself is a political activist and curating this ‘bemusement park’ is a part of his activist movement. Aspects of Dismaland both critique and reafirm capitalism’s deceitful promise of fulfillment through entertainment and consumption (ibid, 350). Harold argues that Culture Jamming is not a replacement for traditional discourses of civic engagement, however it does have a place in social justice movements in the “post-industrial” era (ibid, 351). Parody or pranking are two ways in which culture jamming engages with consumer culture (ibid, 353). The commercial and ticket sales for Dismaland made it clear that Banksy (and other contributors) are challenging aspects of consumer culture.The commercial focuses on revelatory rhetoric and the ticket buying process is a kind of ‘playful exploration of the media landscape’ (ibid).…show more content…
Parody ‘brings the people to consciousness’ through its suggestion that the obsession with consumer culture that is pivotal to theme parks distracts from global issues. The commercial also taps into neoliberal concerns by posing the question, is there something missing in your
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