Internship Report on “MARKETING STRATEGY AT KARVY TO INCREASE DEMAT ACCOUNT: A STUDY CONDUCTED AT KARVY STOCK BROKING LIMITED” BY SHREEDEVI MASOTE USN: 1RG13MBA16 SUB-CODE:12MBA47 Submitted to VISVESVARAYA TECHNOLOGICAL UNIVERSITY, BELGAUM In partial fulfillment of the requirements for the award of degree of MASTER OF BUSINESS ADMINASTRATION Under the guidance of INTERNAL GUIDE EXTERNAL GUIDE Mr. PRASANNA HN Mr.NATESH K DEPARTEMET OF MBA CLUSTER HEAD OF RGIT, BANGALOR KARVY
Critical evaluation of the strategies E commerce has made and issues, traditional retailing is facing : (Ravish , (26)) E-commerce and m-commerce has emerged as a big change in the retailing industry. The main drivers of e-commerce include: • The search for value and convenience in E-shopping. “People shop online for convenience, not for price” Convenience is the primary motivation for online shoppers. Price is secondary. One don’t need to get dressed and drive to your favorite store, they can