Music Video Analysis Essay

1017 Words5 Pages
An avoidable dark mass descends toward your body, preparing to devour you whole. This is the kind of imagery you see in the music video “Q’and Cest”, uploaded to YouTube on September 14th, 2015, by Stromae. . Throughout the video the singer is being harassed and tormented by an artistic interpretation of cancer, which looks to have been inspired by a spider. The music video clearly uses fear appeals to enhance the prevention of cancer. I will support my belief that this video uses fear appeals to enhance the prevention of cancer by examining the lyrics and imagery. Lyrics in a music video are one of the most important pieces of information to observe and criticize. I will begin by looking at the title of the video, which is in French. The tittle of the video is Q’and cest, which means “when is it?”. The title plays on the audiences’…show more content…
Another line in the music video I would like to bring awareness to is when he sings…show more content…
The video portrays that the singer has seen both of his parents taken by cancer. “You started with my mother’s breasts, and my father’s lungs.” The video then says “You prey on children.” This shows that cancer does not discriminate when it comes to who it attaches itself to. This is a scare tactic due to the fact that anyone and everyone is at risk of this disease if they involve themselves in cancer causing activities. The video then cuts to a white “soul-like” figure being reaped from the singer by the spider like creature. Stromae uses this symbolism to allude to a person’s health being taken away from them. As a result, this induces fear among the audience because people prefer a state of wellbeing, therefore helping the audience make the connection that staying away from carcinogenic activities can prevent cancer maintaining their healthy
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