Mercury Meets Minerva
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"Mercury meets Minerva" is a metaphor to explain how commercial activities and principles have been considered and approved by academic institutions and vice versa. In fact Mercury is the god of trade in the Roman Culture . On the opposite, Minerva is the patron of science and wisdom and represents the University. Engwall describes how the universities expanded for a millennium and the emergence of the business schools in the 19th century. The key issue of the book is to highlight the relationship between the universities and the business school. At first, the universities didn't consider the mercantile subject as an area of study. In the industrial age, a new social class named managers began to use scientific methods to run a business.