INTERNATIONAL MARKETING STRATEGY POST GRADUATE DIPLOMA IN MANAGEMENT Submitted to, The Institute Of Commercial Management (ICM), Hampshire, England, U.K Behalf of Director: Brendan Coyle International College Of Technology (ICOT), Dublin. on 27/07/2015 Submitted by, Mohammed Azeem Azeez Student number: 2222802 Introduction : An organisation markets its goods or launch new services domestically or internationally, the term of marketing still applies. Domestic Marketing and International
of the Mc Donald's, I will prepare a report include following factors: 1. Assess and analysis own situation 2. Define the Goal 3. Identify strategies for achieving your goals 4. Develop a plan for implementing your strategies The first factor I will focus on is to collect information for assessment and analysis the company’s situation. Main ways of assessment and analysis I will choose is SWOT analysis and competitive benchmarking, basic on the market
(Nigel Slack, 2001) Marketing strategies of Coca-Cola Coca-Cola is well known and the mere mention of the company’s name spells success. They encourage features like Availability and Visibility of the product in as many outlets as possible. The theory is that if it is available in
companions and get their lunch. Psychographic Segmentation: McDonald's received themselves to the way of life of the Indian customers. India has tremendous vegan populace so McDonalds thought of a completely distinctive item for Indian clients like Mc Veggie burger. As it is not considered religiously erroneous to eat meat in India, the menu has no hamburger dishes. They likewise made McDonald a fun spot where youthful urban families can invest some quality energy, while their kids can appreciate
produced in the past. Martin Lindstrom discusses the meaning of product placement and its advantages in his article; he did experiments to exhibit the advantages of the product placement. Lindsrom perceived that product placement could be a great strategy to advert products in a way that people could see the product advertisement
Krispy Kreme Krispy Kreme started its operations on July 13th 1937 in USA and by 1973 it grew up into a South Eastern chain of 60 shops. The first “retail only store” was opened in Greensboro, NC in 1989. They had their first international launch in Canada in 2001 and expanded into 21 international markets by 2012. They had their 500th international shop opened in Mexico. In 2011, they introduced signature coffee blends. Tony Thompson became its new President and CEO in 2013. The first country or