Competitors have similar sizes. • Industry growth is slow. • Exit barriers are high; it will cost companies a lot to exit. • Walmart’s Main Competitors are: o Target o K-Mart o Dollar General o Lowe’s Food 3 GENERIC STRATEGIES: COMPETITIVE ADVANTAGE FOR SPARTANNASH Any company has to face the challenges of competition in order to sustain in the market. The difference between the value a product offers to the customers and the cost of creating that value can be defined as a company’s competitive advantage