According to Susan Ward (2016), Target Marketing is dividing a major market into a different kind of segment and then spending marketing effort on the divided segments to make sure that product or service can be reach to the end user successfully. It is play an important role to attracting and making small business’s success to survive in long term. At the beginning, Gucci’s target markets were including celebrities, fashionistas, the wealthy, high status, upper income level, and businessman (Blogger
increased competition from foreign markets, and environmental regulations such as: gas taxes, and safety and pollution. Conclusion In conclusion, Tata Motor’s has their share of advantages and disadvantages as a company. After reading and studying the case study there are few suggestions that I would give their management team to help with sustaining or improving its competitive advantage. The main point I would make would be make use of the market structure in domestic as well as global context. In order