Louis Vuitton Case Study

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Louis Vuitton is a French luxury brand which has been created in 1954. Everything started when Louis Vuitton, son of a carpenter, decided to leave the family house for Paris at the age of 14. He worked there as a “layetier-emballeur-malletier”, making trunks for travel during several years. This experience enabled him to understand the different needs of the time and to work for important people such as the Empress Eugénie. During the 50’s, people started to travel more and more while caring imposing garments. In 1954, Louis Vuitton launched his own house as an “emballeur-malletier”, specialized in fashion items. Very fast, he opened his own boutique Louis Vuitton Paris which will immediately be a success. In 1892, Mr Louis Vuitton died and his son, Mr Georges Vuitton…show more content…
Cabins were very comfortable and luxurious because the travel used to take several days but they were really small and the luggage not appropriate at all. This is the reason why, Mr Vuitton redesigned trunks by making the roof flat, instead of round to enable people to stacked them. He also decided to use canvass instead of leather, to make the trunks lighter and made them waterproof. Today, the brand is still known for the leather goods but is also present in accessories, perfume, jewellery, furniture and ready-to-wear. However, it is hard to define what the Louis Vuitton’s woman because of a lack of link between ready-to-wear collections and leather goods. Nicolas Ghesquière, who is the actual artistic director of the ready-to-wear, offers very sophisticated and quite futuristic silhouettes. B- Visual codes well

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