sold emphasize on the taste and on the fact that a connection with the consumer is established. 3.1.2. Nestle Romania Marketing Mix When studying the marketing mix of Nestle Romania we will refer at the four P which are representative for one of the strong FMCG Company in the world. Also this Marketing Mix will show that nestle has a strong product line which boost its marketing mix. The 4P are as follow: 1. Products – represented also in Romania by the four Nestle business units which are used to