organizations, it means that only the organizations that are fit to survive will survive and the lesser fit organizations will move out of the market. However, this may not be true. In the article “The application of Population Ecology Models to the Study of Organizations” (John betton, 1985), various critiques have explained that organizations may be able to adapt to an environment change even if they are considerably small and not fit. It also mentions that an organization may not only be able to