are fours factors or tools for an organization to effectively promote and sell a product or service. It is known as marketing mix. Khan (2014) claimed that the marketing mix is a set of manageable, tactical marketing tools that an organization applies on its targeted market to form a desired response from its customer. In contrast, Khan (2014, pp.95-107) identified that “Marketing Mix is also referred and known as the Four P's i.e. product, price, place of distribution, and promotion”. The most
Company Overview Kellogg, founded in 1906 by W. K. Kellogg, has its headquarter located in Battle Creek, Michigan with manufacturing plants and distribution centers over 18 countries and sell their products over 180 countries over the Americas, Europe, Africa, Asia, and Oceania. Kellogg’s manufacturing plants in the US are mostly located on the East Coast (Appendix). Kellogg’s has been producing cereal foods as well as convenience foods with both depth and width in products diversities. The company
volatile raw material supply, the competitive demand for bio-energy and the link between agricultural raw material prices and oil prices will negatively affect starch choices by end-users and consequently reduce the growth of the starch industry. Kellogg banked heavily on the quality of its crispy flakes because flakes became soggy when it is put into the hot milk and with cold milk it did not taste good because the sugar did not dissolve easily in cold milk. A major reason for Kellogg's failure in
Industry Analysis 1. Industry overview The cosmetic industry is a segment within the beauty and personal care industry, the distribution and sale of cosmetics is spread among a wide range of different businesses. Cosmetics companies deal in skin and sun care products, makeup/color cosmetics, fragrance, toiletries and various other grooming products. In 2012, the total industry revenues are $245 billion (180 billion euros), with an industry revenue growth of 3.4% over the last five years. According