One can define how a well-run company look like in their being a popular company or that of one having a high sales rate. Yet even being an already well-achieved and known brand or with a prominent leader is not a guarantee of being always on the top. Big profit is a norm when company is being well-managed but most business experts agree that in measuring success is better when the company’s long-term value is being viewed. Three professors writing for Harvard Business Review identified the best-performing chief executive officers (CEO) using long-term value as the performance measure listed that the best living CEO was Jeffrey P. Bezos of online retailer Amazon. Amazon under Bezos has delivered returns of 12,266% on…show more content… In 1994, Bezos quit his service as vice-president of D. E. Shaw & Co., a Wall Street firm and moved to Seattle. He began to effort on a business plan for what would ultimately become…show more content… Bezos changed the name to Amazon a year later after a lawyer misheard its original name as "cadaver". In September 1994, Bezos purchased the URL Relentless.com and briefly considered naming his online store Relentless, but friends told him the name sounded a bit ominous. The sphere of influence is still owned by Bezos and still redirects to the retailer. The company went online as Amazon.com in 1995.
2.2 Nature of Business
The company itself defines its appearance of business in provisions of product sales, service sales, AWS, fulfilment, publishing, digital content subscriptions, advertising, and co-branded credit cards.
The online retail line of business includes those goods sold by Amazon as a traditional retailer, most generally as a low-cost retailer. Amazon claims to have "Earth's Biggest Selection" of products presented throughout its family unit of websites, sold at the lowest cost at a small profit. The company taking place as an online book seller, swiftly escalating into music and movies, and finally into electronics and household goods.