James Rajasekar's Analysis

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James Rajasekar’s analysis of mission statement content and readability are the type of literature that gives meritorious intelligence on the subject. The foundation of a company is described in its mission statement. The mission statement is used to present itself unequivocally to the public. Mission statements are unique and fluctuate in content, length, and format (Rajasekar, 2013). Rajasekar’s evaluation of Omani 45 public firms’ mission statements is a measurement to verify the components are appropriate and characterized. Studies of mission statement have been documented starting in the early 1970’s and have expanded in literature and strategic planning. A comprehensive study that discusses the finding, study implications and limitations…show more content…
The author stresses the importance of the mission statement to be the gauge for management compared to the evaluation of performance. Mission statement facilitates the decision making, planning, creating effective strategies, and formulating policies (long and short term) (Matejka, Kurke, &Gregory, 1993). In addition, the mission statement should implement a clear sense of direction that will arouse the administration, managers, shareholders, and employees to achieve the company’s objectives. The characteristics of the mission statement are not created by one person, but a team that involves top-level management, executives and employees of the firm and sometimes a third-party consultant if need be. The development of a mission statement will differ from the organization, be that as it may, the concept is the…show more content…
Consequently, the average score was only 0.9841 meaning that the statements were vague mentioning the components. Rajasekar suggests that the mission statement from most of the firms within the organization was operating in the financial service includes eight of the nine components. However, their mission statement was best compared to the other six industry groups. Financial service firms did not do a good job describing the boundaries of their operations causing a low score of. Due to low scores in technology and concern for growth, food and beverage firms scored 0.9505. Food and beverage firms scored the high for having a descriptive mission statement and maintaining a favorable image to the public. Natural resources scored 0.8666 due to low scores in customers and geographic

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