description, J.C. Penney Company Inc., commonly referred to as J.C. Penney and JCP among the younger generation of consumers and population, is a large chain of medium range department stores within America with their headquarters in Plano, Texas. J.C. Penney is in charge of 1,107 operational department stores located in the 50 states of the U.S. as well as in Puerto Rico. In previous history, the company was involved in the operation of a number of discount outlets. J.C. Penney is not only involved
retail stores are preparing to make some risky changes to lower prices and offer great in-store sales incentives in an effort to increase its consumer base (JC Penney). Mr. Johnson is developing a comprehensive program designed to increase long-term success, called a strategic plan (Kinicki, 2015). While competing with other retail chains, JC Penney decided to change the floor plan of its stores to include an open area called the “Town Square”. This is meant to entice consumers with monthly freebies and
To understand the progress and future of a company, one must look to its past. JCPenney is a company that has seen great success and major failure over the course of its existence. When JCPenney first opened they were more than just fashion. They were a one-stop shop location; it was once the largest department store chain in the country. (Ofek) However, JCPenney was popular for more than just its products. Founder James Cash Penney had the philosophy that customers should be treated the way he would
Sam Moore Walton as known as Sam Walton, the founder of Wal-Mart, which is the largest company by revenue and also the largest retailer all around the world. Sam Walton was a pioneering American businessman who was born in Kingfisher, Oklahoma, on 29 March 1918. He was the eldest son of Nancy lee and Thomas Walton. In 1923, his father decided to move to Orlando, Florida because farming did not generate enough income to raise a family. After several years, they moved to Missouri. Walton was good in