Informatics Education Ltd was established in 1983 with more than thirty years of experience in the education industry. It seeks to provide private and quality education to their students with a wide range of courses available for different education levels. Together with diverse learning models that range from traditional teaching to e-learning, Informatics Education Ltd strives to keep up with the ever-evolving global education landscape.
Raffles Education is a private education group established in 1990 with its first college in Singapore. It currently operates 34 colleges of higher education in 12 countries across Asia. Its colleges conduct classes of various disciplines ranging from business to design, taught in English…show more content… For Informatics Education Ltd, the Higher Education segment generated a much higher revenue of $22,870,000 compared to $941,000 from Corporate Training in 2014. This is also evident in 2013’s figures, where the Higher Education segment generated $27,985,000 whereas the Corporate Training segment only generated $745,000. It is undisputable that Higher Education is the main business segment for Informatics Education Ltd.
For Raffles Education, the average revenue of all four financial years ending in June 2014 to June 2011 for its business segments will be calculated for comparison. Private Education system (PES) has average revenue of S$79,475,000 over the four years, while National Education System (NES), OUC Campus Management, Raffles K12, Corporate & Others averages are S$28,327,000, S$24,520,000, S$832,000, and S$577,000 respectively. PES generates the greatest amount of revenue for the company and will be chosen as the major business segment.
3. Value-Chain Activities - Primary Activities
3.1 Delivering Course Content
Both companies have employed innovative learning platforms to ensure that the content of their courses is best…show more content… Users can also select their preferred language (English or Mandarin) on these websites, which adds value to the company because it attracts international students of different nationalities and also portrays a positive image of vibrant campus life. Also, students are entitled to 0% credit card installment payments when they sign up as well as study grants of up to $6000.
For Raffles Education, they seek to create a brand-image of a university that promotes innovation and is industry-relevant. The schools offer a learning environment that promotes enterprise and working links within the industry and professions. There is emphasis on vocational outcomes and employability of students, as well as creative and analytical approaches that encourage student’s judgment and self-awareness. A brand-image enhances the reputation of the institution making it more attractive.
4. Value-Chain Activities - Support Activities