Internship Report on “MARKETING STRATEGY AT KARVY TO INCREASE DEMAT ACCOUNT: A STUDY CONDUCTED AT KARVY STOCK BROKING LIMITED” BY SHREEDEVI MASOTE USN: 1RG13MBA16 SUB-CODE:12MBA47 Submitted to VISVESVARAYA TECHNOLOGICAL UNIVERSITY, BELGAUM In partial fulfillment of the requirements for the award of degree of MASTER OF BUSINESS ADMINASTRATION Under the guidance of INTERNAL GUIDE EXTERNAL GUIDE Mr. PRASANNA HN Mr.NATESH K DEPARTEMET OF MBA CLUSTER HEAD OF RGIT, BANGALOR KARVY
INTRODUCTION 1.1 Background Growth is essential for a healthy sustenance and survival of any firm in this competitive world. There are two growth routes available to any company: - organic and inorganic. The Theory of the Firm’s Growth Penrose states that the growth rate of the firm will decline with its age. Organic growth beyond certain size or age is a big challenge and hence inorganic growth gains significance. Inorganic growth means growing through mergers and acquisitions. The inorganic growth