Hubspot Executive Summary

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In order for HubSpot to secure its place as a market leader for all thing inbound marketing, I would focus my efforts on Marketer Mary’s, Owner Ollies and B2B companies as these segments are the most lucrative and stand to gain most from the product. HubSpot offers a great solution for the target customer’s needs, however instead of using only inbound strategies to attract new customers, I implement a mix of strategies using limited outbound channels such as buying Google ads to appear on websites that my customer would visit and that discussed similar subject matters. I would also buy LinkedIn ads. The customers who host their sites on the HubSpot CMS would have a “powered by HubSpot” disclaimer or a HubSpot logo somewhere on their website.

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