Introduction: Pricing is the most important element in marketing mix and the most sensitive one, Marketing manager should pay a great deal of considerations before taking such important decision (Winer & Dhar, 2011), this paper will discuss a case study of pricing decision for a new revolutionary product of a biotech company called: Medi-Cult. 1. Source of economic values for In Vitro Maturation (IVM) Vs. In Vitro Fertilization (IVF) IVF Thinking of value-in-use method which has been explained by
following paper seeks to answer the following questions. What is postpartum depression? How is it diagnosed? What are the signs and symptoms? What are the risk factors? How is it treated? What are the responses to treatment? Postpartum depression dates back as far as Hippocrates in 400 BC. Hippocrates described postpartum depression as a “fever” manifesting as agitation and delirium. Before the 19th Century, women were called nervous or too sensitive, doctors often blaming hormones for deviant
Average Point), graduation and enrollment rate. This research will elaborate the meaning of achievement gap between genders. Males/females, boys/girls output will be measured and analyzed. Historically, two key theories were presented to show difference of gender attainment in western nations(Vassiliou, 2009). The first theory is called traditional. Here, variance in social and cultural between men and women is seen
The following research report will be discussing about one of the product's of the Canadian milk industry, Parmalat Canada's Beatrice Milk. Focusing on four main areas: Introduction, situation analysis, target market, and position I. Introduction Beatrice Foods Canada Ltd. is a Toronto, Ontario based dairy unit of Parmalat Canada. The Canadian unit of Beatrice Foods was founded in 1969, and was separated from Beatrice Foods in 1978, which was founded in 1894 by George Everett Haskell and William
States in 1965 (Romanovski, 2009). James Schlatter, a chemist and a medical researcher, working for G.D. Searle and Co., was developing a new anti-ulcer treatment. One of the possibilities was to find an inhibitor of the gastrointestinal secretory hormone gastrin. Because the drug discovery at that time was a trial-and-error method, Schlatter had to synthesise C-terminal tetrapeptide (Trp-Met-Asp-Phe-NH2), usually found in the stomach, in his laboratory (Filer, 1984, pp. 3-4). One of the steps in the
BASE PAPER FOR BRAINSTORMING SESSION ON Climate Resilient Livestock Production 1. Justification and relevance of the subject: The demand for animal products and by-products is continuously increasing in India due to un-abatable increase in human population, change in food habits, increase in disposable income and urbanization. In spite of around 4 per cent growth in livestock sector and country being the highest milk producer in the world, wide gap exists in demand and supply of animal food products