5714795 Introduction: Operation management is set of activities which create value in by transforming the inputs in to out puts. In this paper, we are going to talk about NIKE and learn how it is able to use OM in its day to day operations. We will also look at NIKE’s business strategy, features of their operation and SWOT. NIKE Blue Ribbon Sports was founded in 1964 by Phil Knight and Bill Bowerman. The company was importing and distributing Japanese running shoes. The founders realize while other