segment. Lipton teamed up with Pepsi to offer seven bottled teas, three canned teas, and four fountain tea drinks. In 1995 it entered as the U.S. leader in selling ice cream, soup industries and as a top seller of salad dressings, snacks, seasonings, gelatine products, and various side dishes. The Lipton tea company was acquired by Unilever a consumer good company. In 1991 Unilever made a joint venture with Pepsi Co to market Lipton Tea, the second joint venture made with Pepsi-Lipton International (PLI)
1.1 INTRODUCTION TO THE STUDY Asset Management involves the corresponding of costs, opportunities and risks against the desired performance of assets, to achieve the organizational objectives. This harmonizing power need to be considered over different time frames. Asset also enables an organization to examine the need for, and performance of, assets and asset systems at various levels. Additionally, it enable the application of analytical approaches towards managing an asset over the
INTERNATIONAL MARKETING STRATEGY POST GRADUATE DIPLOMA IN MANAGEMENT Submitted to, The Institute Of Commercial Management (ICM), Hampshire, England, U.K Behalf of Director: Brendan Coyle International College Of Technology (ICOT), Dublin. on 27/07/2015 Submitted by, Mohammed Azeem Azeez Student number: 2222802 Introduction : An organisation markets its goods or launch new services domestically or internationally, the term of marketing still applies. Domestic Marketing and International