Greggs Swot Analysis

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a) Greggs was formed in 1939 in UK of Newcastle upon Tyne and originally is only a single shop. From now operates about 1600 point of sales which sells and delivers fresh sandwiches, savory meatloaf, breads, cakes and desserts products. Greggs became a public company in London Stock Exchange Market. To cope with the rapid increase for the demand of e-commerce, Greggs was reformed and resided in locations away from avenue. To everyone, health is a really important concern. Therefore, the selling point of Greggs is to produce its product with high quality, wholesome ingredients. Also, Greggs provide daily fresh sandwiches and freshly baked savories to ensure deliver “Always Fresh Always Tasty” to the customers. From now on, Greggs with 20,000…show more content…
Their sweet range has been simplified and redeveloped to offer more contemporary products better suited to snacking or a treat to go with lunch. Greggs have introduced a new pizza product that has quickly become one of our best-selling lines, popular at lunchtime but also perfect for afternoon and evening snacking. We have also improved the filling recipes in our best-selling Steak Bakes and Sausage and Bean Melts. Our new heat-to-eat sandwich range has helped to drive core growth in the sandwich…show more content…
Like-for-like sales were down 0.8 per cent for the year as a whole, although there was an improving trend in the latter part of the year resulting in like-for-like growth of 1.2 per cent in the second half and 2.6 per cent in the fourth quarter. Operating profit before exceptional items was down 20 per cent at £41.4 million and pre-tax profit before exceptional items was down by 18.9 per cent to £41.3 million. The overall gross margin for the business reduced to 59.9 percent (2012: 60.9 per cent) reflecting the operational gearing in the business and increased customer participation in promotional

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