poverty alleviation. 5. Microcredit is not always the solution. Microcredit is not appropriate for everyone or every situation. Poor people that have no income or means of repayment need other forms of support before they can make use of a loan. In many cases, little donations, infrastructure improvements, employment and training programs, and other non-financial services may be more appropriate tools for poverty alleviation. Encouraging savings should complement non-financial
(2008).In this case, Ben and Jerry established a firm relationship with the local authorities due to their extraordinary CSR. Therefore, it may also result in a use of more local government land compared with their competitors which grant them the apparent competitive advantage (Ben and Jerry’s