Gender Stereotypes In Advertising

1025 Words5 Pages
It is a known fact that men and women are different in many ways and portrayal of them may also differ causing intended and unintended effects.Stereotypes are produced by constant repetition of imagery in patterns that link to a particular idea. We do think about beauty stereotypes that people who appear in the advertisements have amazing physical specimens. For men, they are fit, have six-packs, good hair, no acne and personality considered as the last option. Female body’s are used to convince and persuade the audience to get the product. In women advertisements focus on thighs,stomach,breasts, barely closed parts,midriffs and presented as innocent,weak,passive,shy and as people with some esteem. Most of the time they are objectified than…show more content…
Out of the several advertisements that had women cast, about 20% of the women presented themselves in undergarments or bikini swimsuit. In contrary to it only about 5% of advertisements with male casts showed men in this way. Hardly any notable contrasts by race or magazine type were found for this context. Now after some significant statistics in relation I would like to analyse selected ads. Firstly I would go with Dolce and Gabbana. Dolce and Gabbana is a very well known Italian luxury clothing line intended for all the men,women, and the children. The luxury clothing line was established in 1985. Since then the brand has made itself notorious in the advertising field through various styles of advertisement. The advertisement revealed a slight evidence that it was for a clothing company, instead, demonstrated five half naked models in salacious positions. The product the advertisement endeavour to sell is clothing for men and women. However, through racy images and seductive body language, the familiar fashion design company sells more than just clothing. They sell sex, male dominance and the concept of an “ideal” body figure.Dolce and Gabbana calls attention to the sexually amplified
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