(1993) see the first two phases in a more detailed light. Quigley et al. (1993) see the B2B buying deci-sion process as four phases represented in Figure 4. Quigley et al. (1993) argue that in order to optimize a company’s selling strategy, an understanding of the information that buyers use in the buying decision process is necessary. As mentioned before, several people are typically involved in a B2B relationship. Ac-cording to Clow and Baack (2005), five roles played by individuals in
divided into several parts that will explain more about the theoretical parts on the pedestrian road safety in creating a safe journey to the community. The first part will explain on the definition of Pedestrian Road Safety, history development, the process involve in Pedestrian Road Safety, and the benefits of Pedestrian Road safety itself in creating a good and efficient pedestrian road safety for the community. On top of that, the second part will explain on the guidelines and characteristics of pedestrian
impression that awareness and consciousness about the company or its products. Customer perception is usually affected by advertising, reviews, public relations, social media, personal experiences and other channels. Perception is broader. It is a complex process, and the fact that a person in which to stimulate the surrounding tissue and has a meaning to it. Perception describes three steps, namely, complex and dynamic interactions selection, organization and interpretation. The sense organs reporting package