Experimental Tourism Case Study

1403 Words6 Pages
Summary At London Heathrow Airport, we offer unique sleeping cabins. The travel industry takes an evolutionary step yearly, as companies are offering innovative solutions to the unavoidable problems people face every day (Farley, 2015). The travel and tourism market lack unique sleeping cabins, especially sleeping cabins which provide full relaxation of the body and lets passengers feel as if they were already at the desired destination. The objective is to fill this gap in the market, a new concept of sleeping cabins is proposed in this document. At the moment, there is no direct competition. This is an excellent opportunity to be the first in the market to provide sleeping cabins with a virtual reality feature. Due to the growing number…show more content…
V-Nap provides unique sleeping cabins for the passengers, to experience desired destinations through a virtual camera while waiting for their flight. Mission Statement Our mission is to assure people have a great time viewing the destination highlights through a virtual camera. Experimental Tourism The French journalist, Mr. Joel Henry started Experimental Tourism. Experimental Tourism can be defined as something between game and travel (Bures, 2005). The main goal is to look at travel experiences as if one place is as worthy as any other. Experimental tourism provides varied experiences that match tourists’ interests and provide a sense of personal accomplishment, thereby creating personal unique memories (The Northern Ontario Tourist Outfitters Association, 2014). Qualities and skills as a manager Obtained a Bachelors degree in International Business on February 8, 2008. Worked as a Financial Services Manager at Royal Caribbean International. Wide range of knowledge in travel and tourism industry. Established V-Nap at London Heathrow Airport (terminal 3) in…show more content…
An estimated financial investment of $600.000 is needed and is calculated as follows: ♦ Space rental: $200.000 ♦ Construction materials: $300.000 ♦ Employee salaries: $25.000 ♦ Marketing/ promotion: $75.000 However, these figures may change, and are just a rough estimate of the total financial costs for the business. Though starting a business is not the simplest thing due to all the investments needed, it is always possible to take a loan at the bank. Conclusion It can be concluded that London Heathrow Airport remains one of the busiest airports in the world, which is a significant business opportunity for this company. There is no place where people can finish paperwork, take naps without worrying about belongings being stolen, and that’s where V-Nap comes in. Instead of stressing about a delayed flight, people can simply use V-Nap and experience the virtual reality camera to get excited about dream destinations. Now a day, almost everything evolves around technology and virtual reality has become something very popular and is used in many ways. Therefore, we have added this to our sleeping cabins located in terminal 3 at London Heathrow Airport
Show More
Related

  • Disadvantages Of Virtual Reality

    1598 Words  | 7 Pages

    involved in virtual tourism technology and tested MVP use cases for virtual travel. For instance, Facebook uses 360 Videos that allows the users interact with videos via smartphone or PC . Marriott hotels uses virtual reality tourism with the goal of renovating the brand: A 4D “sensory experience” for the costumers which is a box that user can explore the virtual world in it . But is 3D Virtual Travel new technology in the 2d platforms acceptable by the users of the websites? Studies indicate that 3D

    Read More

  • Concept Of Ecotourism

    1559 Words  | 7 Pages

    Eco tourism Background Ecotourism Eco-Tourism has been increasing at a rate of 20%-30% PA since 1990 to 2006 (International Eco-Tourism Society). The Definition of Ecotourism Eco-tourism is defined as “responsible travel to natural area that conserves the environment and improve the well-being of local people” (TIES,1990) Conservation Offering market-linked long-term solutions, ecotourism provides effective economic incentives for conserving and enhancing bio-cultural diversity and helps protect

    Read More

  • Quantitative And Qualitative Approach

    1125 Words  | 5 Pages

    Simply said quantitative approach reduces the information, in this case the data gathered, which is numerical into statistics. It is used to quantify the attitudes, opinions, behaviours and other variable so that the data can be generalized. In order to be able to generalize the sample size has to be large and therefore

    Read More

More about Experimental Tourism Case Study

Open Document