Examples Of Trademarks In Kfc (KFC

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Trademarks can be defined as a physical identifiable that identify and distinguish a particular brand from others. The examples of those physical identifiable are word, phrase, design, sound, shape, colors and fragrances. Trademarks related to legal registration. The trademark registration based on jurisdictions (area) and classes. For instance: if we registered our trademark in the EU, it means it will cover all EU markets, but on the other hand, if we registered our trademark in the Netherlands and France already has it, the legal bureau will reject all our application. Same things happen in diferentiating based on the classes; we can have the same name if only we have different classes. In the particular logo, there are small symbols, such as ®, ©, ™. Each symbol represents different meanings: ® registered as a trademark, © copyright as protecting the expression of an…show more content…
It is different, but closely related to one another. Trademark is designed and developed to support a brand with visualization to reach its image and value. In other words, trademarks help brands to fulfill customer’s expectations. Case Study KFC (Kentucky Fried Chicken) is a fast food restaurant chain, headquartered in Louisville, Kentucky, which specialized in fried chicken, with Harland Sanders as the founder. KFC was one of the first fast food chains that expand internationally and the second largest food chain restaurant as measured by sales. The company is a subsidiary of Yum! Brands, a restaurant company that also owns Pizza Hut and Taco Bell. -- Logo The first KFC logo was introduced in 1952 and featured a “Kentucky Fried Chicken” typeface and a logo of the Colonel Sanders. It keeps changing until finally on 2006, the Colonel Sanders logo was updated, replacing his white suit with an apron, bolder colors, and a better face. The changes refer to “communicates to customers the realness of Colonel Sanders and the fact that he was a

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