Examples Of Marketing Environment

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Microenviroment is an uncontrollable environment in which marketers have little or no influence. It encompasses the overall business opportunities. It explores surrounding environments which includes marketing for domestic and international economies. It also affects marketing in that it is essential for marketers to simply monitor developments and prepare for unexpected changes that could have big impacts on them. There are some factors that influence consumer buyer behaviour toward coca-cola such as demographic environment, economic environment, natural environment, technological environment, political environment and cultural environment. 2.1 Demographic environment : The demographic environment is of major interest to marketer because…show more content…
Marketers must pay close attention to major trends and consumer spending patterns both across and within their world markets. For example, our country has recently faced an economic crisis. Customers began to save their spending on purchases. By the others competitors, they will get the chance to increase their sales. So that, coca-cola must more consider their customers spending habits, as many could be opting to purchase a cheaper alternative cola. 2.3 Natural Environment : The natural resources that are needed as inputs by marketers or that are affected by marketing activities include raw materials used as inputs by marketers or influenced by marketing activities. Now, the environment problems are strong influence to activities of the company. Emissions and industrial waste discharged by companies outside is a great interest today. The product from the natural and friendly environment is more advocates. Energy cost is also a very important problem when energy prices are rising. Thus, so companies need to find alternatives fuel resources to save production costs. The scarcity of materials resources is the result of the overexploitation of material resources by industris and services, so with beverage products, coca-cola need find new material for the production line and implement affective recycling bottles is…show more content…
Even the most liberal advocates of free-market economies agree that the system works best with at least some regulation. Well-conceived regulation can encourage competition and ensure fair markets for goods and services. In all business must have deal with political forces such as laws and regulations. Because coca-cola have a diverse array of constituencies to serve customers, distributors, bottlers, small businesses, government, community partners, shareowners and more. Cola need to participate in all of these political avenues. Coca-cola must abide by many laws and regulations set forth by the government to increased awareness of sanitary issues. 2.6 Cultural environment : The cultural environment is an institutions and other forces that affect society’s basic values, perceptions, preferences, and behaviors. With coca-cola plants positioned throughout the world, coke must be sensitive to the cultural needs of it’s consumers and employees. It different countries, for instance, coke markets it’s soft drinks differently. Many commercials from different different

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