Evaluation Case Study Evaluation Way Finding Observation

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CASE STUDY Location : City Target , Downtown , San Francisco . Evaluation : Way Finding OBSERVATION . Target has created an environment that let's people know exactly where they should start and check out . The circulation , labels is very clearly guide people move through the space . As you walk in the main entrance , the escalators will be right in front of you . When you reach the second floor , the shopping cart and baskets of your left hand side . Then you will see displays of women's clothing and shoes on the left side . At the same area , the pharmacy and medicine section are on the right side . Each section is clearly defined by label . As you move through the clothing and food sections , there is the frozen food and daily . Alcohol

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