Ethos Pathos Logos

253 Words2 Pages
Milton Glaser once said “To design is to communicate clearly by whatever means you can control or master”. When I came for the first time to the United States, New York was my place of stay and when I laid my eyes upon the “I (heart) NY” shirt I was mesmerized by the logo's simplicity. However, when I started to have a better grasp in the world of design and photography, I immediately understood the graphical meaning and structure of the logo itself. I found myself often thinking on how very minimalistic logos like that one, can encapsulate a bigger and deeper meaning that ties to the always growing New York culture. Although simple in design, the “I (heart) NY” logo is overwhelmed with simplicity that overall gives it a tone of sophistication

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