become multidimensional, integrating both online and offline promotions such as event sponsorship and the distribution of branded merchandise. However, is marketing alcohol a profitable, necessary advertising technique and/or detrimental to society, as it encourages underage drinking? By analyzing the rhetorical appeals
Grasping Guns: A Rhetorical Analysis on Gun Control Ads. Wars have been raged with guns for centuries. From the one-shot musket to the fully-automatic Ak-47, guns have protected our families and have destroyed others. Two ads, both with the message of gun control, but one conveys a stronger message. One ad has a pistol painted with the colors of an American flag with numbers of how many were killed in the United States. Another ad, by the organization Moms Demand Action, shows two kids, one holding