Ethos, Logos, And Rhetorical Techniques Used In Advertising
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For our commercial, we used ethos, logos, and pathos; there area variety of feelings, tones, and speakers, which in context display a multitude of figurative devices. The tones, which is the perceived attitude of the speaker as expressed in the text are serious, shocking, and contradictory. One tone is serious because it is a topic that has hurt many lives throughout the world. Another tone is shocking because you are not expected for a young girl to actually be a creepy old man. And lastly contradictory due to the fact that there is a young girl and then there’s an older man.
The speakers help form the last tone mentioned: contradictory. The young girl is associated with safety, comfort, and being more likely to trust. The man is connected