Essay On Consequential Ethics

946 Words4 Pages
Differentiate between consequential and non consequential and use a case study to justify which you use. CONSEQUENTIAL There are two expansive categories of ethical theories concerning the source of value: consequential and non-consequential. Consequential ethics is the class of normative ethical theories which believe that the consequences of one's conduct are the definitive groundwork for any judgment about the conduct being right or wrong. Therefore, from a consequential perspective, a morally right act or a rightful deed is the one that will produce a good outcome or a result, or a consequence. In an acute form, the idea of consequential is commonly encapsulated in the saying, "the end justifies the means" meaning that if a purpose is…show more content…
However, the major pizza chains soon followed suit, taking away Checkers’ competitive edge. Jon Barnard, Checkers’ founder and co owner, needed a new gimmick to beat the competition. He decided to develop a computerized information database that would make Checkers the most efficient competitor and provide insight into consumer buying behavior at the same time. Under the system, telephone customers were asked their phone number; if they had ordered from Checkers before, their address and previous order information came up on the computer screen. After successfully testing the new system, Barnard put the computerized order network in place in all Checkers outlets. After three months of success, he decided to give an award to the family that ate the most Checkers pizza. Through the tracking system, the company identified the biggest customer, who had ordered a pizza every weekday for the past three months (63 pizzas). The company put together a program to surprise the family with an award, free food certificates, and a news story announcing the award. As Barnard began to plan for the event, however, he began to think that maybe the family might not want all the attention and
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