challenges that a new digital marketing strategy could help C&C overcome. (10 marks) Digital marketing is marketing of products and services using digital technologies or channels such as social media, search engines, email, mobile applications, etc. Cowper and Craddock (C&C) may benefit from digital marketing in many ways. Firstly, because C&C was using outdated methods and technology it’s clients were experiencing downturns or going out of business. The use of digital marketing will help C&C maintain
is not only the most important form of internet marketing but also the most damaging. It allows for interaction between organisations and consumers and offers a user friendly platform, information can be shared and feedback becomes available for everyone to see, making it either good for business or potentially damaging. On another note social media offers organisations and destinations to build a stronger brand image. PPC/ Pay per Click This marketing tool is the only one that includes costs for the
INTRODUCTION A simple definition for marketing is that it is the creation and satisfaction of demand for your product or service. If all goes well, this demand should translate into sales and, ultimately, revenue. In 2012, Dr Philip Kotler defined marketing as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market
freedom for managing my tasks but also some disadvantages e.g. there were some working day, when there was nobody at the office who I could ask for feedback or support for executing my tasks. Evaluation The internship was a perfect opportunity for me to apply the concepts, principles, and integrate my knowledge from diverse courses which I have learned at my Strategy & Organization specialization. The structured work experience in the field of strategy and marketing at a startup venture have enhanced my
time Lowers search costs and time for buyers to find products and vendors Increases productivity• of employees dealing with buying and/or selling Reduces errors and improves quality of services Makes product configuration easier Reduces marketing and sales costs Reduces inventory levels and