There are some online stores who provide link to supplemental product information such as safety procedures, instructions, manufacturers’ specifications, demonstrations, and who provide link to supplemental product information such as safety procedures, instructions, manufacturer’s specifications, demonstrations. Yet there are some who provide advice, background information, how to use guides which are designed to aid the customers decide as to which product to buy. These online stores also permit
to the business sector is the thing that web shopping about. Web shopping is much the same as a retail location shopping that we do by heading off to the business sector; however it is done through the web. Internet shopping has made shopping effortless and included more fun. Online stores offer item depiction, pictures, examinations, cost and significantly more. The advantages of internet shopping are that by having direct access to shopper, the online stores can offer items that take into account
Online shopping as defined by Master card Worldwide Insights (2008) is the process of purchasing goods and services from a seller who sell over the internet. Generally, it is also known as internet buying, electronic shopping, online purchasing or internet shopping. Kim (2004) defined online shopping as examining, searching for, browsing in or looking at a product to get more information with the possible
Let’s face it, there’s every reason in the world to shop online. The bargains are there. The selection is mind-boggling. The shopping is secure. Shipping is fast. Even returns are pretty easy, with the right e-tailers. Shopping has never been easier or more convenient for consumers. But what about the bad guys who lay in wait? IID’s Third Quarter eCrime Report for 2011 indicates that use of phishing attacks (where thieves attempt to swindle you out of your sign-in credentials and even credit card
How can we make Internet shopping secure? Do you know how to use internet for shopping? Do you know what is online shopping? Is shopping via the Internet secure? These questions come into every customer’s mind and they try to know more about this topic. Internet shopping is buying and selling via the Internet and it includes big things like houses, also small things like baby clothes. Some people like this idea and they shop by using the Internet because they feel more comfortable
use, and online shopping habits influence people’s attitudes and perceptions toward online purchasing. Based on the online survey data collected from Facebook users, it was found that consumers with study abroad experiences place less emphasis on the disadvantage of not being able to immediately evaluate the equality of online purchases. With the same regard to disadvantages of online shopping, experienced consumers are more concerned with the risk
REVIEW OF LITERATURE The study of Online Buying Behaviour has been one of the major research agendas in both Marketing Sciences and Information Systems with the rapidly growing e-business. Out of the many researches in the aforesaid related area, some of the pertinent literature related to this study is discussed here. (Sinha, 2010), in his study carried out in India implied that Socio-psychological factors and infrastructure have been found influential factors while the perceived risk surprisingly
activity that will develop the humanity in the people. The Internet are cost effective. Perhaps the biggest advantage of using the Internet for business is its cost effectiveness. Opening and maintaining an online store costs a fraction of the budget required to open a physical shop. Advertising online is less expensive than in traditional media, and it allows business owners to reach a more targeted demographic. The Internet also allows business to be conducted without expensive travel. In the retail
used to create brand awareness and generate initial ideas on demand. Online marketing tactics, such as news sites and social media can help raise awareness and demand for the Mark whether or not sold directly on the market. Test and learn the target markets: For markets where there is brand awareness and retailers are looking for physically expanded, ecommerce serves as an important channel for key information
such products. However ecommerce has brought the world closer and we can search the product online and get it delivered to our door step without any hassle. DISADVANTAGES OF ECOMMERCE There are a few challenges faced by e-commerce business. i. Security The major concern of people performing business and shopping through ecommerce sites is Security. They are hesitant to type their credit card numbers for online transactions due to large amount of news on Internet Hacking. They are also afraid of con-men